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Writer's pictureMcKenzie Westland

Going Up! Elevating Your Grant Writing Success

Get ready to take your grant writing to new heights as we explore the art of mastering elevator speeches. Discover the key components of an effective elevator speech, from clarity to measurability.


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You go about your day, engulfed in the mundane routines that have become all too familiar. As you step into the elevator, lost in your own thoughts, you barely notice the doors sliding shut. It's just another ride, another fleeting moment in the vast tapestry of life. Suddenly, a well-dressed individual enters the elevator, catching you off guard. Their confident aura and air of importance demand your attention. It's the CEO of a big-time company; a figure you've admired from afar. Someone who could turn your dreams into reality. Heart racing, you steal a quick glance, your mind racing with possibilities. This unexpected encounter could be the breakthrough you've been waiting for—a chance to share your life's passion, an idea that has consumed your every waking moment. This is the opportunity you've yearned for, to find that one person who will believe in your vision.


The elevator lurches, beginning its ascent, and you gather your wits. It's now or never. With a shaky voice, you introduce yourself and express your admiration for the CEO's accomplishments. Surprisingly, they respond warmly, genuinely interested in engaging with you.


Hope surges within your chest, fueling your determination. This is it—the moment to unveil your idea, the culmination of years of research, dedication, and unwavering belief. But as you open your mouth to speak, your mind goes blank. The words you meticulously crafted in your mind vanish into thin air, leaving behind a vacuum of silence.


Panic sets in, your heart sinking as you struggle to regain your composure. You stumble through fragmented sentences, desperately attempting to convey the brilliance that resides within your idea. But it's too late. The CEO's eyes glaze over, their initial interest giving way to polite indifference.


The elevator slows to a stop. With a heavy heart, the CEO bids you farewell, stepping out into a world of endless possibilities that you couldn't grasp. As the doors close, sealing your missed opportunity, regret swirls within you like a tempest, mocking your lack of preparation. You kick yourself for not seizing the moment, for failing to showcase the brilliance of your idea.


The elevator continues its ascent, but now it feels like a descent into the depths of despair. You lean against the elevator wall, replaying the scene in your mind, wishing you had been better prepared. The weight of what could have been rests heavily on your shoulders.


Brief, Yet Impactful - Don’t Underestimate the Elevator Speech

While missed opportunities like the one experienced in the elevator can leave us feeling disheartened, they also serve as powerful reminders of the importance of being well-prepared and having a clear and concise mission statement. Whether it's on a chance encounter in an elevator or during a formal grant proposal presentation, the ability to convey your organization's purpose in a compelling manner can make all the difference. This is where the concept of the "elevator speech" steps in - a brief yet impactful summary of your mission, goals, and impact.


In the realm of grant writing, having a carefully crafted elevator speech is essential, as it showcases your organization's value and purpose, and helps potential funders understand the measurable outcomes of supporting your cause. In this blog article, we will delve deeper into the significance of an elevator speech in grant writing, its components, and how it can significantly enhance your grant proposal success.


What is an Elevator Speech?

An elevator speech is a concise and compelling summary of your organization's mission, goals, and impact that can be delivered within the span of an elevator ride. It serves as a powerful tool to capture the attention of potential funders, stakeholders, or supporters in a brief encounter, leaving a lasting impression.


The Importance of Having an Elevator Speech:


  • Clarity: A well-defined elevator speech ensures that everyone within your organization understands and can articulate its mission. This clarity aligns efforts and presents a unified front to grantors and other stakeholders. When your team members are well-versed in delivering the elevator speech, they become ambassadors who can confidently represent your organization. This consistency helps build trust and credibility.


  • Conciseness: In a fast-paced world, brevity is key. A concise elevator speech allows you to effectively communicate your mission and goals without overwhelming the listener. Remember, if your speech is too long, it may lose impact and fail to resonate with your audience. By distilling your mission into its essence, you capture attention and leave a memorable impression. Keep your elevator speech to around 30-60 seconds, enabling you to share it during a short elevator ride or any other brief encounter.


  • Measurability: Your elevator speech should convey measurable outcomes that demonstrate how a grant will enable your organization to fulfill its mission. This clarity helps grantors understand the tangible impact their support will have on your church or community. For example, if your mission is to "REACH," your speech should highlight the number of individuals your program aims to reach and the positive change it will bring. By showcasing specific metrics and quantifiable goals, you provide evidence of your organization's effectiveness, which increases your credibility and enhances the chances of securing grants.


Crafting an Effective Elevator Speech:


  • Core Message: Start by identifying the essence of your mission. What is the driving force behind your organization? What problem does it aim to solve or what need does it address? Condense it into a clear and captivating statement that captures the heart of what you do. Your core message should be concise, compelling, and align with your organization's vision.


  • Impactful Statistics: Incorporate relevant statistics or data that support the importance and effectiveness of your work. For example, you can include statistics like "According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising." By highlighting these statistics, you emphasize the power of word-of-mouth and the significance of community connections. Select statistics that directly relate to the impact of your organization and effectively communicate the value of your mission.


  • Pitch Yourself: Use the elevator speech to effectively communicate who you are, what your organization does, and the unique value it brings. Highlight the positive outcomes and benefits that result from supporting your mission. Explain how your organization positively impacts the lives of individuals, families, or the community at large. Consider including a brief story or anecdote that exemplifies the transformative power of your work. This humanizes your mission and makes it relatable to your audience.


  • Building Rapport: As networking often goes hand-in-hand with elevator speeches, seize the opportunity to establish rapport and trust with your audience. Engage in meaningful conversations, listen attentively, and be authentic in your interactions. Networking is not just about presenting your pitch but also about creating lasting connections that may extend beyond the elevator ride. Building relationships with potential funders or stakeholders can lead to long-term partnerships and support for your organization.


  • Practice and Refinement: Crafting an effective elevator speech takes practice. Start by writing it down and then rehearse it until it flows naturally. Seek feedback from colleagues or mentors and refine your speech based on their input. Aim for clarity, impact, and authenticity. Remember that your elevator speech should be adaptable to different situations and audiences. Tailor it to fit the specific context or the interests of the person you're engaging with.


Valuable tool to grant writing success

An elevator speech is a valuable asset in the world of grant writing. Crafting a clear, concise, and measurable elevator speech ensures that your mission and goals are effectively communicated to potential funders and stakeholders. By incorporating impactful statistics, sharing compelling stories, and mastering the art of self-presentation, you enhance your chances of securing grants and garnering support for your organization's vital work.


Remember, a well-prepared elevator speech can open doors, spark connections, and ultimately contribute to the success of your grant proposals. With practice and refinement, your elevator speech will become a powerful tool that amplifies your organization's mission and resonates with those who have the ability to support your cause.


Struggling to perfect that elevator pitch or write those mission and vision statements? Be sure to check out our blog post on How to Write Powerful Mission and Vision Statements.


If you find yourself still facing challenges in your grant writing endeavors, remember that you don't have to navigate the journey alone. Our Exousia Team is here to provide further assistance and support. We offer a range of comprehensive grant writing services and resources tailored to your specific needs such as:



These services are designed to help you overcome any obstacles and secure the funding you have been praying for. Reach out to us today and let us help you unlock the full potential of your grant proposals. Together, we can make your vision a reality!


Key topics: grant writing for nonprofits, how to write grant proposals for nonprofit, funding for church projects, grant writing services for nonprofit organizations

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