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Writer's pictureChellsie Smith

Part 1 Volunteerism: The Crucial Role of Volunteer Metrics in Grant Proposals

Updated: Aug 4, 2023

Learn why tracking your faith-based organization’s volunteerism is critical for grant writing success. This article explains how to use volunteerism to demonstrate sustainability, credibility, and fiscal stability.

How to strengthen nonprofit grant proposals with volunteer metrics
How-to-strengthen-nonprofit-grant-proposals-with-volunteer-metrics

Part 1: The Crucial Role of Volunteer Metrics in Grant Proposals


Learn why tracking your faith-based organization’s volunteerism is critical for grant writing success. This article explains how to use volunteerism to demonstrate sustainability, credibility, and fiscal stability.


Most nonprofit organizations rely heavily on volunteers to sustain their daily operations. Just consider churches across our nation. Weekly volunteers operate music programs, Sunday School and youth programs, hospitality events, and community outreach efforts.


According to the IRS, these volunteer hours are considered to be in-kind donations, and in fact, add value to nonprofit organizations’ fiscal statements. In other words, in-kind donations gross up your organizations revenue stream and demonstrate stronger fiscal stability. Yet, that is just one benefit of tracking volunteerism in your organization. In this article, you’ll learn how to utilize volunteer metrics to strengthen your programs and to write more compelling grant proposals.


What Are Volunteer Metrics

Volunteer metrics are the quantitative and qualitative data collected and analyzed to assess the performance, impact, and overall effectiveness of volunteer programs and initiatives within an organization.


These metrics provide valuable insights into various aspects of volunteer engagement, allowing nonprofit organizations to track and measure their volunteer-related activities to add a dollar value. Plus, by monitoring volunteer metrics, organizations can make informed decisions, improve their volunteer management strategies, and showcase the value of their volunteer efforts to stakeholders, including grantmaking organizations and community donors.


What Are Common Volunteer Metrics To Track

Check out this chart for the types of volunteer metrics and data your organization should be tracking.

Volunteer Hours

One of the most basic and widely used metrics. It measures the total amount of time volunteers dedicate to an organization's activities.

This data helps quantify the level of support received and the value of volunteer contributions.

Volunteer Retention Rate

This metric assesses the percentage of volunteers who continue their involvement with the organization over a specific period.

A high retention rate indicates that volunteers find their experience meaningful and fulfilling. This data speaks to program sustainability in that volunteers demonstrate a desire to continue involvement without payment.

Volunteer Recruitment Rate

Measuring the rate at which new volunteers join the organization provides insights into the effectiveness of recruitment efforts and helps identify areas for improvement.

This data enables organizations to demonstrate reputation, credibility and sustainability.

Impact on Organizational Goals

This metric evaluates the extent to which volunteer efforts contribute to achieving the organization's mission and goals. This data speaks to the program’s effectiveness.


It might include tracking the number of beneficiaries served, the percentage of goals achieved through volunteer projects, or other key performance indicators.

Skill-Based Volunteer Contributions

Quantifying the skills and expertise that volunteers bring to the organization can help identify areas where specialized talents are most effectively utilized. This is where the volunteer value per hour may be increased according to the specialty base in that state.


This is a key factor in establishing the sustainability of a program. In other words, volunteer hours stretch budget dollars, enabling programs to accomplish more with less cash flow.

Volunteer Satisfaction and Feedback

Surveys and feedback from volunteers offer valuable qualitative data, allowing organizations to understand volunteer motivations, needs, and perceptions. This helps improve the volunteer and event participants' experience.


Plus, grant writers can speak to this information in grant proposals in which the grantmaking organization values volunteerism, community partnerships, and collaborative efforts.

Cost Savings

By calculating the financial value of volunteer hours and services, organizations can demonstrate the cost-effectiveness of their programs and the savings generated through volunteer contributions. This will also allow offerings and other in-kind donations to be allocated to other programs or causes.

Community Engagement

Measuring the level of community involvement and support for the organization's projects can highlight the extent of its impact on the local community. Most volunteers are going to be associated with the community in one way or another. Maybe they live in the immediate area or they attend the local church.


Grantmaking organizations want to financially support programs that are reputable, credible, and accomplishing their goals. The level of community engagement demonstrated validates your program’s commitment to long-term success.

Success Stories and Testimonials

Narratives of the positive outcomes and experiences shared by volunteers and beneficiaries add qualitative evidence to the impact of volunteer efforts.


By collecting and analyzing these metrics, organizations can build a comprehensive picture of their volunteer program's performance and use the data to make evidence-based decisions, secure funding through grants, and continuously improve their volunteer engagement strategies.


Volunteer metrics not only demonstrate the value and effectiveness of volunteerism but also contribute to the overall success and sustainability of the organization's mission.


How much money value have you been missing out on when you fail to track volunteers?


Tracking Volunteer Metrics For A Grant Proposal

When it comes to securing grants for nonprofit organizations and community initiatives, demonstrating the impact and value of volunteerism is essential. Granting organizations seek to support projects that can effectively address societal needs and create lasting positive change.


In this context, volunteer metrics play a pivotal role in substantiating the significance of volunteer contributions. Let’s now explore the overarching importance of volunteer metrics when completing a grant proposal, with a focus on highlighting why they matter, who benefits, and how they help prove sustainability, credibility, and the equivalent dollar amount.


Why Volunteer Metrics Matter

Volunteer metrics serve as powerful indicators of an organization's ability to mobilize and utilize volunteers effectively. By collecting and analyzing data on volunteer engagement, nonprofits can quantify the impact of their efforts and demonstrate their commitment to transparency and accountability.


Grantmaking organizations want to make a wise return on their investment, and consider whether your program can effectively manage the money and accomplish your goals. Volunteer data demonstrates strong leadership, management, and sufficient manpower.


Metrics also provide invaluable insights into volunteer motivations, retention rates, and overall satisfaction, allowing organizations to optimize their volunteer management strategies.


Who Benefits From Volunteer Metrics

To begin with, nonprofit organizations’ program quality benefits from tracking volunteerism. Volunteer metrics help nonprofit organizations assess the efficiency of their volunteer programs. They can identify areas that require improvement, measure the return on investment in volunteer engagement, and make data-driven decisions to enhance their overall impact.


Secondly, grantmaking organizations use this data to score grant applications and determine the best programs or projects to fund. Remember, grantors seek to fund programs that extend their own mission and vision statements. Unsure how to write or recognize a mission and vision statement? READ HERE to learn now!


Plus, volunteer metrics showcase an applicant's dedication to community-driven solutions and sustainable practices. Grants are more likely to be awarded to organizations that can demonstrate how volunteers contribute to project success and long-term viability.


Lastly, the volunteers themselves benefit from an organization’s tracking of critical data. When their contributions are accurately measured and recognized, it enhances their sense of purpose and fulfillment. This positive experience fosters volunteer retention and encourages them to remain actively engaged in the cause.


Proving Sustainability through Metrics

Sustainability is a key consideration for grantors when selecting projects to fund. In terms of grant writing, sustainability refers to the capacity of a program to continue functioning effectively after the grant funds have been expended. It addresses the long-term viability of a program, ensuring that the positive impact and benefits generated by the program can be sustained beyond the initial funding period.


Volunteer metrics play a crucial role in demonstrating an organization's capacity to continue its work beyond the grant period. Metrics such as volunteer hours contributed, the number of recurring volunteers, and the level of community support can provide evidence of an organization's long-term viability and commitment to its mission.


Establishing Credibility through Metrics

Granting organizations often prioritize projects with credible evidence of impact. Volunteer metrics help build an organization's credibility by providing concrete data on the outcomes and achievements resulting from volunteer efforts.


Testimonials and success stories from volunteers further reinforce an organization's authenticity and dedication to its cause.


Determining Dollar Amount through Metrics

For both grantors and grant seekers, determining the appropriate funding level is critical. Volunteer metrics aid in justifying the requested dollar amount by showing the scale and scope of the project. Additionally, volunteer time and expertise, when quantified, can be assigned a monetary value, which strengthens the financial case for the project.


In conclusion, volunteer metrics are indispensable tools for nonprofits seeking grants to support their initiatives. By capturing the impact and value of volunteerism, these metrics enable organizations to showcase their sustainability, credibility, and financial needs effectively. Furthermore, volunteer metrics empower volunteers by acknowledging their contributions and helping them remain committed to the cause.


As grantors continue to emphasize accountability and measurable impact, the role of volunteer metrics in grant proposals will only grow in importance, shaping a more transparent and impactful future for the world of volunteerism.


Next Steps

Stay tuned for the next blog article in this sequence, titled Part 2: How To Track Volunteer Metrics For Grant Proposals. Once you have read the follow-up blog article above, you are ready to start tracking! Remember that there is no amount of time or unpaid labor that is too small to track. Time is money! If you are interested in learning more, your Exousia Group is currently hosting an in-person workshop, where you will receive an abundance of education and resources, sign up today! If you are unable to attend a workshop, we encourage you to join our online grant writing institute, where you are able to excel and learn at your own pace.







Keyword topics: tracking volunteer metrics, tracking volunteer hours, grant funding, grants for nonprofits, value of volunteer time


Works Cited

Turner, A. (2023, July 2). How many people have smartphones worldwide (Jul 2023). BankMyCell. https://www.bankmycell.com/blog/how-many-phones-are-in-the-world#:~:text=According%20to%20Statista%2C%20in%202023,of%20that%20year%27s%20global%20population.






















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